One Wild Life’s Traction.
Posted by admin | Filed under 'one wild life', Social Entrepreneurship
One of the many nice things about launching a book is that you never know where it may end up. Over the last year, I’ve know of copies of One Wild Life strewn across coffee tables from San Fransisco, to Kenya, from Hong Kong to South Africa. Hey, they even got as far as Roscommon. I’ve delivered copies into the hand of our former president, Mary Robinson, and seen it be delivered to our current president, Mary Mc Aleese.
I hoped all along that the book would make traction, into the mind and hearts of a wide variety of people: young people setting out on their journey’s; and people of influence, who can help make things happen. But at the time that I launched, I just hoped that it would have a ripple effect, but even with coaxing and promotion, I could never be fully sure.
I had confirmation recently however when I found out that One Wild Life is now part of the reading list on Trinity College’s School of Business. Denise Crossan, a lecturer in Social Entrepreneurship in the university, has been a keen and welcome supporter and tells me the book has become a useful teaching aid in the social entrepreneurial classroom. This makes me smile! I’ll be speaking to a group of the MSc students later this month, talking about some of the project profilled.
It is a lesson again. Sometimes you just have to put things out into the world. They may work, they may not. But you have to try. As I consider my next moves, it is a useful reminder of the spark and motivation that catalysed One Wild Life in the first place. I may have written a book, but I now also have lessons that will last a lifetime, and a renewed hope that the ripple effect may continue…